Gateway to China — Enterprise · China sourcing, trade & market entry

Global footprint · 全球布局

On the ground where the deal happens.

Most China projects fail in the gap between a buyer abroad and a factory in China. We put people at both ends.

West ⇄ East: one team, three hubs, one point of contact.

Europe

Groningen 格罗宁根

Where G2C was founded in 2018. Our European base for EU clients, contracts and compliance work.

China · HQ

Shenzhen 深圳

Headquarters, next to the Pearl River Delta manufacturing base. Factory visits, supplier vetting and negotiation happen here, in Mandarin.

Middle East

Dubai 迪拜

Our desk for Gulf buyers and projects, and the bridge between Chinese supply and Middle East demand.

Markets we work across ChinaEuropean UnionGulf / GCCSoutheast Asia

What we do for enterprises · 企业服务

From the first factory call to the shelf.

Four ways companies use G2C. Pick one, or use us end to end.

01

Sourcing & supplier vetting

We shortlist Chinese manufacturers, check business licences and export history, run factory visits or video audits, and manage samples.

02

Import / export coordination

Specs, quality checks, commercial terms and export paperwork, coordinated with your forwarder until the goods arrive.

03

China market entry

Localization, Chinese social platforms, PR and KOL campaigns for Western brands and artists entering China, which is where G2C started.

04

Artist & brand merch

One-stop merchandise: design, manufacturing in China, quality control, and sales and fulfilment worldwide, China included.

Merch, one stop · 周边一站式

From factory floor to fans, worldwide.

Artists and brands get one partner for the whole merch chain. We make it in China, where the factories are, and sell it everywhere your fans are, China included.

01

Design

Concepts and artwork adapted to each market's taste, including Chinese fan culture.

02

Manufacture

Apparel, accessories and collectibles produced with vetted Chinese factories, from small runs to scale.

03

Quality & packaging

Samples, quality checks and branded packaging before anything ships.

04

Sell

China-side stores and fan channels, plus webshops, tours and events abroad.

05

Fulfil

Orders shipped to fans in China and worldwide, with one partner accountable from start to finish.

Selected cases · 案例

Work we can talk about.

A short selection. Client names are withheld where we work under NDA; references are available to serious enquiries.

Import / export · Industrial technology

Commercial cleaning drones: China to an overseas buyer

A buyer needed professional cleaning drones from China's drone manufacturing base and someone to manage the deal on the Chinese side. G2C ran the corridor from supplier search through to export.

ClientConfidential (under NDA)

ProductCommercial cleaning drones

RouteChina → international buyer

G2C roleSourcing agent & trade coordinator

🔒 Details and references shared under NDA

1
Manufacturer searchShortlisted qualified drone makers and compared capability, certification and pricing.
2
Supplier verificationChecked business licences and export credentials, and talked to the factories directly in Mandarin.
3
Samples & specsMatched the product specification to the buyer's use case before committing to an order.
4
Negotiation & contractCommercial terms negotiated on the buyer's behalf, with clear deliverables.
5
Export & deliveryExport documentation and shipment coordinated with the logistics partner.

Merchandise · Music

Artist merchandise: made in China, sold to fans

G2C has run merchandise for the artists we represent, from getting the products made in China to selling them to their fans.

ClientsArtists on the G2C roster

MarketChina

G2C roleMerch production & sales partner

1
Product & designMerch lines built around each artist and their fanbase.
2
Manufacturing in ChinaProduced with vetted local suppliers, with quality checks before release.
3
Sales to fansSold to the artists' fans through China-side channels.
4
FulfilmentOrders packed and delivered to fans.

Government relations · 2026

Shanghai Global Nighttime Economy Dialogue

G2C co-founder Merlijn Poolman joined an international delegation of night-time-economy leaders sharing policy input with the office of the Mayor of Shanghai. The dialogue was hosted with the Shanghai Foreign Investment Association and Budweiser China. The same year he also met the Mayor of Valladolid, Spain.

WhereShanghai, China

WithOffice of the Mayor of Shanghai · Shanghai Foreign Investment Association · Budweiser China

Why it mattersDirect access to city-level decision makers, which counts when your project needs local support

G2C co-founder Merlijn Poolman with the international delegation at the Global Nighttime Economy Dialogue in Shanghai

Merlijn Poolman addressing the Shanghai roundtable

International delegation at the Shanghai dialogue

How we work · 合作流程

Clear steps. No black boxes.

STEP 01

Brief & NDA

We agree what you need, your timeline and budget, and sign an NDA if you want one.

STEP 02

Shortlist & verify

Candidate suppliers or partners, checked on paper and in person or by video.

STEP 03

Samples & compliance

Product, specs and documents checked against your market's rules before you order.

STEP 04

Deal & delivery

Negotiation, contract, production follow-up and shipment, with one point of contact.

Enterprise enquiry · 商务咨询

Tell us what you need moved.

Sourcing from China, selling into China or launching merch: send a short brief and we'll reply within 48 hours with next steps and whether we're the right fit.

✉Emailmerlijn@gatewaytochina.eu

微WeChat · 微信MerlijnPoolman

⌖AddressBisschopsweg 2, 9699 PM Vriescheloo, The Netherlands

Scan to add us on WeChat微信扫码添加好友 · Merlijn Poolman (普嵋麟), Shenzhen. On mobile, long-press the code or screenshot it and open it in WeChat.

The China corridor for serious business.