Gateway to China
g2c.nl Enterprise enquiry
Gateway2China for Enterprise · 企业服务

The China corridor for serious business.

Since 2018, Gateway2China has helped Western companies, brands and artists work with China — and helped Chinese manufacturers reach Europe and the Middle East. One bilingual team at both ends of the deal, working in Mandarin, English and Dutch.

Start an enterprise enquiry → See our cases
Founded
2018Groningen, Netherlands
Registered
NetherlandsBisschopsweg 2, 9699 PM Vriescheloo
Headquarters
ShenzhenGuangdong, China
Middle East
DubaiUnited Arab Emirates
Languages
EN · 中文 · NLNative on both sides
Global footprint · 全球布局

On the ground where the deal happens.

Most China projects fail in the gap between a buyer abroad and a factory in China. We put people at both ends.

Groningen Founded 2018 · NL Dubai Middle East desk · UAE Shanghai Government & partners Shenzhen Headquarters · CN

West ⇄ East: one team, three hubs, one point of contact.

Europe

Groningen 格罗宁根

Where G2C was founded in 2018. Our European base for EU clients, contracts and compliance work.

China · HQ

Shenzhen 深圳

Headquarters, next to the Pearl River Delta manufacturing base. Factory visits, supplier vetting and negotiation happen here, in Mandarin.

Middle East

Dubai 迪拜

Our desk for Gulf buyers and projects, and the bridge between Chinese supply and Middle East demand.

Markets we work across ChinaEuropean UnionGulf / GCCSoutheast Asia
What we do for enterprises · 企业服务

From the first factory call to the shelf.

Four ways companies use G2C. Pick one, or use us end to end.

01

Sourcing & supplier vetting

We shortlist Chinese manufacturers, check business licences and export history, run factory visits or video audits, and manage samples.

02

Import / export coordination

Specs, quality checks, commercial terms and export paperwork, coordinated with your forwarder until the goods arrive.

03

China market entry

Localization, Chinese social platforms, PR and KOL campaigns for Western brands and artists entering China, which is where G2C started.

04

Artist & brand merch

One-stop merchandise: design, manufacturing in China, quality control, and sales and fulfilment worldwide, China included.

Merch, one stop · 周边一站式

From factory floor to fans, worldwide.

Artists and brands get one partner for the whole merch chain. We make it in China, where the factories are, and sell it everywhere your fans are, China included.

01

Design

Concepts and artwork adapted to each market's taste, including Chinese fan culture.

02

Manufacture

Apparel, accessories and collectibles produced with vetted Chinese factories, from small runs to scale.

03

Quality & packaging

Samples, quality checks and branded packaging before anything ships.

04

Sell

China-side stores and fan channels, plus webshops, tours and events abroad.

05

Fulfil

Orders shipped to fans in China and worldwide, with one partner accountable from start to finish.

Selected cases · 案例

Work we can talk about.

A short selection. Client names are withheld where we work under NDA; references are available to serious enquiries.

Import / export · Industrial technology

Commercial cleaning drones: China to an overseas buyer

A buyer needed professional cleaning drones from China's drone manufacturing base and someone to manage the deal on the Chinese side. G2C ran the corridor from supplier search through to export.

ClientConfidential (under NDA)
ProductCommercial cleaning drones
RouteChina → international buyer
G2C roleSourcing agent & trade coordinator
🔒 Details and references shared under NDA
  • 1
    Manufacturer searchShortlisted qualified drone makers and compared capability, certification and pricing.
  • 2
    Supplier verificationChecked business licences and export credentials, and talked to the factories directly in Mandarin.
  • 3
    Samples & specsMatched the product specification to the buyer's use case before committing to an order.
  • 4
    Negotiation & contractCommercial terms negotiated on the buyer's behalf, with clear deliverables.
  • 5
    Export & deliveryExport documentation and shipment coordinated with the logistics partner.
Merchandise · Music

Artist merchandise: made in China, sold to fans

G2C has run merchandise for the artists we represent, from getting the products made in China to selling them to their fans.

ClientsArtists on the G2C roster
MarketChina
G2C roleMerch production & sales partner
  • 1
    Product & designMerch lines built around each artist and their fanbase.
  • 2
    Manufacturing in ChinaProduced with vetted local suppliers, with quality checks before release.
  • 3
    Sales to fansSold to the artists' fans through China-side channels.
  • 4
    FulfilmentOrders packed and delivered to fans.
Government relations · 2026

Shanghai Global Nighttime Economy Dialogue

G2C co-founder Merlijn Poolman joined an international delegation of night-time-economy leaders sharing policy input with the office of the Mayor of Shanghai. The dialogue was hosted with the Shanghai Foreign Investment Association and Budweiser China. The same year he also met the Mayor of Valladolid, Spain.

WhereShanghai, China
WithOffice of the Mayor of Shanghai · Shanghai Foreign Investment Association · Budweiser China
Why it mattersDirect access to city-level decision makers, which counts when your project needs local support
G2C co-founder Merlijn Poolman with the international delegation at the Global Nighttime Economy Dialogue in Shanghai
Merlijn Poolman addressing the Shanghai roundtable International delegation at the Shanghai dialogue Delegation group photo in Shanghai
How we work · 合作流程

Clear steps. No black boxes.

STEP 01

Brief & NDA

We agree what you need, your timeline and budget, and sign an NDA if you want one.

STEP 02

Shortlist & verify

Candidate suppliers or partners, checked on paper and in person or by video.

STEP 03

Samples & compliance

Product, specs and documents checked against your market's rules before you order.

STEP 04

Deal & delivery

Negotiation, contract, production follow-up and shipment, with one point of contact.

FAQ · 常见问题

Questions companies ask us.

What does Gateway to China do for enterprises?Gateway to China 为企业提供哪些服务？
+

Gateway to China (G2C) connects European and Middle East companies with China. We source and vet Chinese suppliers, coordinate import and export, produce and sell artist and brand merchandise, help Western brands enter the Chinese market, and help Chinese manufacturers get ready for the EU Digital Product Passport. Our bilingual team works from the Netherlands, Shenzhen and Dubai.

Gateway to China（G2C）连接欧洲、中东企业与中国：在中国寻找并审核供应商、协调进出口、生产和销售艺人及品牌周边、帮助西方品牌进入中国市场，并帮助中国制造商为欧盟数字产品护照做好准备。团队覆盖荷兰、深圳和迪拜，中英荷三语服务。

Can you find and vet suppliers in China for me?你们能帮我在中国寻找并审核供应商吗？
+

Yes. We shortlist manufacturers, check business licences and export history, run factory visits or video audits in Mandarin, and manage samples before you place an order.

可以。我们筛选制造商，核查营业执照和出口记录，用中文进行实地验厂或视频验厂，并在下单前管理样品。

Do you handle import and export between China and Europe?你们负责中国与欧洲之间的进出口吗？
+

We coordinate specifications, quality checks, commercial terms and export paperwork, and work with your freight forwarder until the goods arrive. We work on routes from China to the EU, the Middle East and Southeast Asia.

我们协调产品规格、质检、商务条款和出口单据，并与您的货代配合直到货物送达。覆盖中国至欧盟、中东和东南亚的线路。

What is the EU Digital Product Passport and does my product need one?什么是欧盟数字产品护照？我的产品需要吗？
+

The Digital Product Passport (DPP) is a unique QR code on each product that links to verified data on materials, origin, supply chain, care and recycling. It is required under the EU Ecodesign for Sustainable Products Regulation (ESPR). The EU DPP registry went live in July 2026, batteries need passports from February 2027, and steel, textiles, tyres, furniture, mattresses and electronics are expected to follow between 2027 and 2030. Once your product category's rules apply, goods without a passport cannot be placed on the EU market.

数字产品护照（DPP）是每件产品上的唯一二维码，连接材料、产地、供应链、保养和回收等经过验证的数据，是欧盟《可持续产品生态设计法规》（ESPR）的要求。欧盟DPP注册库已于2026年7月上线，电池类产品自2027年2月起强制要求护照，钢铁、纺织、轮胎、家具、床垫和电子产品预计在2027至2030年间陆续跟进。所属品类规定生效后，没有护照的商品将无法进入欧盟市场。

Can you produce and sell merchandise for artists and brands?你们能为艺人和品牌生产并销售周边吗？
+

Yes, end to end: design, manufacturing with vetted Chinese factories, quality control and packaging, sales through China-side channels and webshops or tours abroad, and fulfilment to fans worldwide, including China.

可以，全流程服务：设计、由经审核的中国工厂生产、质检与包装、通过中国渠道及海外网店或巡演销售，并发货至全球（包括中国）的粉丝。

How do I contact Gateway to China?如何联系 Gateway to China？
+

Email merlijn@gatewaytochina.eu, add MerlijnPoolman on WeChat, or use the enquiry form on this page. Our address is Bisschopsweg 2, 9699 PM Vriescheloo, The Netherlands. We reply within 48 hours.

发送邮件至 merlijn@gatewaytochina.eu，或添加微信 MerlijnPoolman，也可以填写本页的咨询表单。地址：荷兰 Vriescheloo, Bisschopsweg 2, 9699 PM。我们会在48小时内回复。

Enterprise enquiry · 商务咨询

Tell us what you need moved.

Sourcing from China, selling into China or launching merch: send a short brief and we'll reply within 48 hours with next steps and whether we're the right fit.

✉Emailmerlijn@gatewaytochina.eu
微WeChat · 微信MerlijnPoolman
⌖AddressBisschopsweg 2, 9699 PM Vriescheloo, The Netherlands
WeChat QR code — Merlijn Poolman
Scan to add us on WeChat微信扫码添加好友 · Merlijn Poolman (普嵋麟), Shenzhen. On mobile, long-press the code or screenshot it and open it in WeChat.
✓ Sent